CHATDADDY
A connected acquisition programme across paid media, landing pages, automation and organic social for a WhatsApp SaaS product.
- Role
- Freelance Marketing Executive
- Period
- April–September 2023
- Objective
- Demo Sign-ups
Inside the project
Understand the decision, not just the deliverable.
A SaaS campaign has to do more than create cheap clicks. The message, page and automated follow-up need to help a prospect understand the product and take the next meaningful activation step.
Make the journey feel connected.
Coordinate Meta and Google campaigns with focused landing pages and automated follow-up, then use analytics to locate friction between interest, demo sign-up and the next stage of the funnel.
What was created
- Meta and Google acquisition campaigns
- Conversion-focused landing pages
- Automated lead follow-up
- Redbook and Facebook organic growth activity
Lower acquisition cost matters most when the funnel also creates more meaningful product conversations.
01 / 04 — The challenge
Results & context
−35%Cost per leadReported project comparisonMeasurement context +
User-provided 2026 professional resume
Measurement periodReported project comparison
+40%Demo sign-upsReported funnel comparisonMeasurement context +
User-provided 2026 professional resume
Measurement periodReported funnel comparison
Result contextResults are drawn from the supplied professional project record and describe the reported comparison during the engagement; they are not presented as independently audited claims.
Your next campaign should begin with a system.
Tell us where growth is getting stuck. We’ll start there.
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