012020–2023
SeventyBrokers
Senior Marketing Executive · Forex / Financial Services
Managed more than USD150K in B2C media spend, improved customer-acquisition efficiency by 25%, and grew cross-platform social audiences by 20,000 over two years.
Work that connects attention to action.
Explore documented project work across real estate, PropTech, healthcare, SaaS, marine tourism and finance. The collection shows the operating context, systems created and Wayne's role where recorded—not just the final screen.
Operating rangeWeb → Media → CRM
Campaign languagesEnglish + Chinese
Working modelStrategy + Execution
Evidence policyContext before claims
Showing all 7 documented projects.
View experience archive ↓ 01 May 2024–Present
Real Estate · Lead Generation
Singapore Luxury Homes
Freelance Marketing & Tech Specialist · May 2024–Present
An ongoing organic growth, paid acquisition and lead-operations system for a high-consideration luxury property journey.
Read case study ↗ 02 July 2026–Present
PropTech / SaaS · Qualified Webinar Registrations
Propertylab.ai & Propertylab.tech
Freelance Marketer · July 2026–Present
A high-volume Meta acquisition programme built to generate and learn from qualified webinar registrations.
Read case study ↗ 03 October 2025–Present
Marine Tourism · Organic Enquiries & Bookings
Summercharter & Summermarine
Freelance Marketer · October 2025–Present
Booking and lead-generation websites that help tourism audiences move from organic discovery to a clearer enquiry or booking decision.
Read case study ↗ 04 May 2024–Present
Healthcare · Patient Enquiries
KamiDental
Freelance Digital Marketer · May 2024–Present
A Google Search, website and SEO foundation designed to turn local treatment intent into clearer patient enquiries.
Read case study ↗ 05 April–September 2023
SaaS · Demo Sign-ups
CHATDADDY
Freelance Marketing Executive · April–September 2023
A connected acquisition programme across paid media, landing pages, automation and organic social for a WhatsApp SaaS product.
Read case study ↗ 06 Bookable tourism experience
Tourism · Online Sales
Langkawi Sunset Cruise
A bilingual commerce direction that makes private and shared cruise options easier to compare and book.
Read case study ↗ 07 Focused acquisition journey
Finance · Lead Generation
Sweetie Lending
A privacy-conscious lead-generation direction designed to explain the offer clearly and route enquiries responsibly.
Read case study ↗No published project currently matches this capability.
Experience archive
Earlier work that shaped the operating range.
Selected roles and independent work that add depth in multilingual SEO, financial-services acquisition, social growth and web delivery.
022021–2022
Capital.com
SEO Specialist & Translator · Forex / CFD
Built Chinese-language search visibility and localised more than 200 articles, newsletters and analytical reports from English to Chinese.
032022
ebright.my
Lead Generation Specialist · Education
Created Google Ads campaigns and conversion landing pages for course registrations, with an average reported cost per lead of approximately RM25.
04Independent practice
Multilingual Web & Commerce
Builder and Growth Operator · Cross-industry
Built WordPress, Wix and Shopify websites while connecting paid media, Meta Pixel, Google Tag Manager and customer follow-up across English and Chinese campaigns.
Performance figures above are drawn from Wayne's supplied professional project record and retain their stated campaign context. They are not guarantees of future results.
Your next campaign should begin with a system.
Tell us where growth is getting stuck. We’ll start there.
Start a project ↗