Healthcare · Patient acquisition foundation

KamiDental

A Google Search, website and SEO foundation designed to turn local treatment intent into clearer patient enquiries.

Paid MediaWebsitesSEO & Content
Role
Freelance Digital Marketer
Period
May 2024–Present
Objective
Patient Enquiries

Inside the project

Explore the decisions behind the work
The starting point

Understand the decision, not just the deliverable.

Dental search is high intent but highly competitive. Prospective patients need a fast path from a relevant query to understandable treatment information and a trustworthy next step.

The thinking behind the work

Make the journey feel connected.

Align Google Ads with patient intent, support the campaign with a maintained website and ongoing SEO, and keep the enquiry path direct enough for mobile users ready to ask a question.

Tools, platforms & deliverables

What was created

  • Google Ads patient-acquisition campaigns
  • Clinic website development and maintenance
  • Ongoing on-page SEO improvements
  • Search-to-enquiry conversion path
Google AdsWebsite CMSSearch optimisation
The takeaway

In local healthcare, relevance and trust have to arrive together—before the patient is ready to enquire.

Results & context

RM7Average Google Ads cost per leadReported ongoing campaign averageMeasurement context
Source

User-provided 2026 professional resume

Measurement period

Reported ongoing campaign average

Result contextResult is drawn from the supplied professional project record. Cost per lead reflects the reported campaign average and is not a guarantee of future patient acquisition cost.

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