Propertylab.ai & Propertylab.tech
A high-volume Meta acquisition programme built to generate and learn from qualified webinar registrations.
- Role
- Freelance Marketer
- Period
- July 2026–Present
- Objective
- Qualified Webinar Registrations
Inside the project
Understand the decision, not just the deliverable.
Webinar campaigns need enough volume to learn quickly without losing sight of lead quality, creative fatigue or the handoff from advertisement to registration.
Make the journey feel connected.
Structure Meta campaigns around clear audience and creative hypotheses, monitor delivery and lead quality, and use recurring reporting to turn spend into decisions for the next testing cycle.
What was created
- Meta campaign structure and setup
- Audience and creative testing rhythm
- Daily performance monitoring
- Recurring optimisation and reporting
Scale is useful only when the campaign produces a faster, clearer learning loop.
01 / 04 — The challenge
Results & context
RM8Average webinar cost per leadReported ongoing campaign averageMeasurement context +
User-provided 2026 professional resume
Measurement periodReported ongoing campaign average
RM50K+Meta Ads budget managed monthlyOngoing programmeMeasurement context +
User-provided 2026 professional resume
Measurement periodOngoing programme
Result contextResults are drawn from the supplied professional project record. Cost per lead is a platform-reported acquisition measure and does not by itself represent downstream revenue.
Your next campaign should begin with a system.
Tell us where growth is getting stuck. We’ll start there.
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