Reports show clicks and impressions, but the business still cannot see which campaigns create useful enquiries.
Paid Media
Plan and manage Meta, Google, TikTok and LinkedIn campaigns with the creative, landing experience, tracking and follow-up treated as one acquisition system.
Does this sound familiar?
The visible problem is rarely the whole problem.
Before recommending more activity, I look for the point where attention, experience and follow-up stop working together.
Campaigns keep changing audiences and settings without producing clear learning.
Creative fatigue is treated as a media-buying problem instead of a message and production problem.
Leads arrive, but slow routing or inconsistent follow-up makes advertising performance look worse than it is.
How Wayne Omni helps
Solve the system, not just the symptom.
Each engagement connects strategy and execution, so the work fits the customer journey around it.
Explore the solutions
Paid Media
Fix measurement before scale
I map the conversion path, tracking gaps and lead handoffs before using larger budgets to amplify an unclear system.
Paid Media
Give each channel a role
Meta, Google, TikTok and LinkedIn are selected for the demand, audience and buying journey they can realistically serve—not because every brand needs every platform.
Paid Media
Build a creative learning loop
Hooks, offers, formats and proof are organised into controlled tests so each campaign produces usable insight for the next one.
Paid Media
Optimise beyond the ad account
Landing-page friction, lead quality and follow-up feedback are reviewed alongside platform data to find the real constraint.
01 / 04 — Fix measurement before scale
A useful fit
Built for teams that need clarity before more complexity.
- Businesses already spending on ads without reliable lead visibility
- Teams preparing to launch a new acquisition channel or offer
- B2B and B2C lead-generation campaigns with a clear sales process
- Companies that need multilingual campaigns across English, Chinese or Malay
What the engagement creates
Make every advertising decision answer to the full customer journey.
What it should improve
- Clearer visibility from spend to meaningful action
- More disciplined testing and budget decisions
- Stronger alignment between creative, page and offer
- Better feedback between marketing and lead follow-up
Typical deliverables
- Account, funnel and tracking audit
- Channel and campaign architecture
- Audience, keyword and offer strategy
- Creative testing plan and production direction
- Landing-page and lead-flow recommendations
- Optimisation cadence and decision log
- Reporting framework focused on business intent
The final scope is shaped around the constraint, current tools and the team responsible for maintaining the work.
How the work moves
Clear decisions at every stage.
Walk through the engagement
How the work moves
Audit the acquisition path
Review account history, offer, creative, landing experience, tracking and what happens after a lead arrives.
How the work moves
Define the signal
Agree on the actions and lead-quality feedback that should guide budget decisions.
How the work moves
Build controlled tests
Launch a focused combination of audience, message, creative and destination rather than changing everything at once.
How the work moves
Read the whole funnel
Compare platform data with page behaviour, lead quality and follow-up outcomes to find the strongest constraint.
How the work moves
Scale with evidence
Move budget toward combinations that earn it while maintaining a pipeline of new creative and hypotheses.
01 / 05 — Audit the acquisition path
Before we start
Questions worth answering early.
01Which advertising platforms do you manage?+
I work across Meta, Google, TikTok and LinkedIn. The recommendation depends on where demand exists, how your audience researches and whether the campaign goal is immediate response, lead generation or longer-consideration growth.
02How much advertising budget do I need?+
There is no responsible universal minimum. The budget must be large enough to reach the audience and generate useful learning within your sales economics. I will assess the offer, market, conversion path and available creative before recommending a channel and test plan.
03Is creative included?+
Creative strategy, testing angles and production direction are part of the service. The exact volume and production format—static, video, copy variations or collaboration with your internal team—is defined in the scope.
04Can you guarantee ROAS or cost per lead?+
No. Performance depends on the market, offer, budget, creative, page, tracking and sales response. I provide transparent decisions, disciplined testing and full-funnel diagnosis rather than unsupported performance promises.
Before increasing spend, find out what the campaign is really learning.
Bring your current ad account, funnel or launch goal. I’ll help identify whether the next move belongs in media, creative, the landing page or follow-up.